At a time when the line between work and personal life is becoming more and more blurred, employees are increasingly seeking social fulfillment from their hours spent on the job. Learn exactly what a sustainable business is and why it matters. Set goals for your company. Your company can create a SWOT analysis Strengths, Weaknesses, Opportunities, and Threats to see what your organization can do to become socially responsible. Think about the issues you care about.
Are there ways you can give back to the community to support solutions in that space? Shorter-term benchmarks will help build and maintain momentum.
Goal-development can be simple: get out and volunteer at local events that fit your brand. This is a good way to connect with your local community and find out which groups you may want to collaborate with, start a local food, recycling, or book drive. The most important thing is that you are out in the world with your efforts, connecting, and joining the movement! This goes along with the first strategy of creating goals of giving back.
Or, want further inspiration? Check out some of our podcast episodes and hear how some of the leading social entrepreneurs and innovators found their mission and how they integrated those missions into their businesses. As companies take varying degrees of action to jump on the social responsibility bandwagon, how do we know which companies are actually socially responsible companies? The commitment is tied into the very essence of the company. And of course it has to be! Socially responsible companies embody the mission head-to-toe.
If a company commits to sustainable development of its clothes by creating a single line of sustainable shirts, is that a socially responsible company or just marketing?
Here, you should look for a clothing company dedicated to, say, creating circular fashion or helping you figure out what to do with old clothes. There are various certifications that hint a company is the real deal, and most socially responsible companies will actually have a few of them. Perhaps in the most stringent ground are B Corps. Certified B Corps members have to meet strict standards to be considered environmentally and socially responsible.
The certification process can take up to several months, depending on the size of the organization. After the membership certification process for any of these movements, these organizations are allowed to use the certification logo—so keep your eyes peeled! Our impact is largely made by what companies we support. And we can have a pretty incredible impact by choosing to spend our dollar with socially responsible companies.
Every outdoors person or anyone who just likes to be cozy knows Patagonia. But did you know Patagonia is, and has long been, a leader in the impact space? Patagonia has been a diligent supporter of grassroots environmental efforts.
In addition to serving as a link to action, Patagonia hosts a phenomenal blog that showcases some of the most impactful environmental efforts in some of the most beautiful places around the world.
Plus, Patagonia is a founding member of the Fair Labor Association and makes all their products from sustainable or recycled materials. The environmental impact within Patagonia is expansive. From grassroots environmental movements to fair trade and ethical production , the mission is clear. They produce USDA organic soaps, balms, lotions and cleaners along with the inspiration, positivity, and.
You can read all about Dr. In addition to being a leading change-maker in sustainable products and social change, Dr. You can find Dr. You have probably seen them as branded water bottles at local events—definitely one of our favorite conference takeaway gifts.
Klean Kanteen is leading the way in eliminating single-use plastic from our planet. Klean Kanteen is a do-er. All Good Products is a B Corporation member that sells skin products that are good for your family and good for the planet. This organization is especially known for their reef-friendly sunscreen and you can learn why this is important and how you can take action in our reef-safe sunscreen guide!
As consumers enter the lakes and oceans each year with chemicals from everyday skin products, All Good is fighting the good fight and inviting you consumers to do the same through their Reef Pledge. Just a glance at their certifications and you can see how central their mission is to the company. Image credits to corporate reputation on Shutterstock. Log in and interact with engaging content: show how they matter to you, share your experience First Name.
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As an environmental activist, Patagonia has always been vocal and transparent about their beliefs. Apart from integrating sustainability into their clothing, they have contributed heavily to environmental causes in terms of corporate philanthropy.
While the other 2 companies mentioned above strive to protect the environment with preventative and treatment methods, Patagonia leads the pack by engaging and deploying like-minded activists to champion issues in the areas of lands, water, climate, communities, and biodiversity.
Instead of an individualistic approach, this outdoor company believes in a collective effort to bring about change. Patagonia has also ventured into new business models to better realise their values and beliefs. They became one of the first California companies to register as a B Corporation in This gives them the freedom to pursue more environmental activism without the legal requirement of delivering maximum returns to their shareholders.
This certification allows us to continuously measure and improve our accountability and responsibility to our people, our clients, and our planet. It is easy to tell others what your company believes in, but to fulfill that belief requires commitment and responsibility. This is why many businesses opt for a more effortless alternative instead, which include one-off volunteering work or donations.
Leveraging on our network and experience, we will brainstorm and co-create CSR initiatives with you to create long term social and environmental impacts. If you are looking to create real change like the big 3 companies mentioned above, drop us a message at info makethechange. Sep 4,
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