Since , Coors beers have been brewed in non-mountainous locations from Trenton, Ohio to Irwindale, California. Today, Coors Banquet is the only Coors brand the company claims is brewed exclusively in Golden, Colorado. The plaintiff, Joaquin Lorenzo, says that if he realized Coors Light was not exclusively made in the Rocky Mountains, he would have bought a less expensive beer. In , MillerCoors faced a similar threat to its authenticity, when faced with a class action suit that claimed the company deceived customers by marketing Blue Moon as a craft beer.
The case was eventually thrown out of court, as there is no widely accepted standard definition of craft beer. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. We also share old photos, neon signs, historical beer cans, bottles and memorabilia from our archives. To ensure that the response goes to your inbox rather than your junk mail, be sure to add molsoncoors.
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Contact Us To ensure that the response goes to your inbox rather than your junk mail, be sure to add molsoncoors. Plus, keeping the brewery itself around is a nice concession. Consider the fate of two former regional stalwarts, Olympia and Rainier. The Washington breweries began operating in Tumwater and Seattle, respectively, in the s, and built robust operations over the next century.
As with Coors in the Mountain West, their stranglehold on distribution made them ubiquitous at bars in the Northwest. That arrangement was short-lived, though; Miller closed the picturesque waterfall-adjacent brewery in , costing people their jobs. So much for that Tumwater terroir. Coors Light already is produced with water well outside the Rockies.
In addition to the Golden facility, the Silver Bullet is brewed in Wisconsin, Georgia, and the same California brewery that pumps out Rainier and Olympia.
Rainier and Olympia were mid-sized breweries, not craft or conglomerates. Even the upstarts that disrupted Molson Coors are now being snapped up. Should Lion Little want to grow its Colorado presence, at least there is some downtown Denver office space available. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
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